Before I FOUND my career, I was first a point guard who loved nothing more than breaking down DEFENSES and running a court well into the evening. Though I gave up my hoop dreams long ago, I am Still a believer in great shot selection, perfect execution, timely dimes, and making everyone on the team better.

I am the founder and Chief Creative Officer of Magnetry. A community of creatives serving as a competitive, full-service ad agency to clients who know they need to be more attractive.

I am the founder and Chief Creative Officer of Ethic Sports, a division of Magnetry and an athlete marketing firm specializing in NIL strategies and branding amplification.

I focused my career working mostly at independent agencies, for some of the industry’s very best. From San Francisco to Dubai and a bunch of stops in between, I built a reputation for creative leadership and client success wherever I roamed. Here’s a look at some of that work.

Coming Soon Graphic
Nice J Standing among basketballs

I am the host of the Nice J podcast, the basketball podcast to put into your starting lineup. Stay up to date on what's happening in the NBA from the players, coaches and everything in between.

I have taught a wide variety of creative courses with more than 20 years of experience in traditional, hybrid and online learning environments, at seven major universities and advertising graduate programs as an adjunct.

Miami Ad School

Furman University

Arizona State University

Anderson University

The Academy of Art

VCU

The Art Institute

Miami Ad School Furman University Arizona State University Anderson University The Academy of Art VCU The Art Institute

I am the creator of the League of National Parks, a silly place where each park eventually gets their own minor league baseball franchise, with creative direction and design by me of course.

I also WRITE GOODER.

If you wait long enough, time takes care of the guilty, and all that’s left is a collection of humorous but heart-wrenching stories. (working title)

If you risked your everything for true independence, could you make the right choice just as freedom is finally within your grasp? (working title)