Roger Clyne is the lead singer and songwriter for the Peacemakers, a band with cult-like following in the Southwest. We helped rebrand his tequila, Mexican Moonshine, giving it a personality more in line with its heritage and the band behind it. It's not a tequila you shoot, it's a fine tequila you sip. 

We redesigned the identity, the packaging, sales kits, and did a lot of print and social media work with the idea that this is a tequila to be savored. 

Logo for Mexican Moonshine Tequila by Roger Clyne, featuring a stylized sun symbol and text indicating it is 100% pure agave.
Bottle of Mexican Moonshine Tequila with a wooden cork stopping it, set against a wood-textured background.
Silhouette of a bottle with a swirl design inside it.
A promotional sign for Moonshine Tequila with a stylized illustration of a tequila bottle formed by intricate, swirling patterns. The text reads, "Let's Get Faced" in large red letters, and a smaller tagline says, "A more refined tequila experience."
Advertisement for Roger Clyne's Mexican Moonshine Tequila featuring a government warning, with a stylized warning symbol on a red background, and the message 'Get Caught Disturbing the Peace. (A more refined tequila experience.)'
A vintage-style advertisement for Roger Clyne's Mexican Moonshine Tequila featuring the phrase 'Contracted a serious case of' and an abstract silhouette of a person with a guitar made of horizontal lines, with the tagline 'a more refined tequila expe
Red background with white text and a white illustration of a bottle composed of various spray paint-like strokes. The text reads, "GOT KICKED OUT OF" and below in parentheses, "A more refined tequila experience."
Poster for Roger Clyne's Mexican Moonshine Tequila featuring a large silhouette of a man in the style of a music equalizer with the words 'OUR TRIP, OUR DRINK, OUR BAND, OUR MUSIC, GOOD MUSIC, GOOD VIBES, LAID BACK' inside the silhouette. Text reads
Red advertisement poster for Roger Clyne's Mexican Moonshine Tequila featuring a line drawing of a tequila bottle and the text 'Fell asleep in a pile of my own' with a subtitle about a refined tequila experience.