While waiting for the results of a global tracking study, Firefox asked us to come up with a campaign to drive downloads and awareness of its mission. Here's what we did: We delivered the cuteness. 

We found the nation's premier firefox exhibit in the country, in Knoxville, TN which just happened to have a few new cubs arrive a few weeks earlier. Then, we made celebrities out of them at FirefoxLive.org. The site featured five angles of live-streaming cuteness, a first ever "treat tracker" that rewarded the cubs at different download milestones and links to support wildlife organizations. All in the name of telling the world Firefox is made by a non-profit organization. 

Lived at firefoxlive.org for a year.