Everything we did for the Greenville Humane Society was a labor of love. Oftentimes as Group Creative Director, I was putting my own money into the production, but it was for a good cause. The video was shot in LA by Uber films who produced a few paying pieces for other clients. We got the Humane Society on CNN a few weeks later with our irreverent pet personals, and we solved a brochure distribution problem by attaching 'randy' dogs on our legs as we passed them out. Everything we did had to be smart, cheap and effective and I'm happy to say that it was, for the sake of all the dogs, cats, bunnies and horses in Greenville.