With the new season threatened by lockout and the previous nine consecutive years lacking a playoff appearance, we helped 'The Faithful' 49ers fans connect to their team like never before. 

It was clearly time to show the fans some love so we launched a social media fan search asking, “What does Faithful mean to you?” We then took the fans with the best answers and immortalized them on season tickets and in print, TV, outdoor and a microsite called The Hall of Faithful. The site allowed fans to create and share their own Faithful Fan Cards during the season. Mercifully, the football Gods smiled upon the Niners and 2011, the best season the team had in many, many years. Faith is a powerful thing.