Yes Essentials is a brand of innovative stain-free, static-free, odor-free carpet that is installed in a lot of automobiles. Produced by a company called Milliken we set out to create a television spot that would dramatize the benefits of the textile before the OEM (car manufacturers) buying season and also work as an exhibit teaser. We went from a simple sketch to full-scale production in days. During the shoot we almost lost an actor to a drowning by chocolate. A first to be sure.