Our first project at Magnetry would take us to one of the biggest stages of all: The Detroit International Auto Show. It would also give us a huge opportunity wrapped in very challenging clothing. A product launch that had the potential to disrupt an entire industry, but in order for that to happen, we had to make sure it disrupted the auto show. 

"What if..." ruled the day. Tasked with designing an exhibit, we instead asked "What if..." we printed and assembled the car LIVE? And then, "What if..." we gave RIDES inside the show in the very same car we had just printed? Our little 'stunt that could' garnered tens of millions in publicity for about 1% the investment. That's the power of a big idea. And a great client.